Website Design, Hosting, Mobile Internet Marketing

About Pay per Click-to-Call

Pay per Click - A Review

"Pay per Click" (PPC) advertising is a business model offered by several search engine companies. The name describes it perfectly. If you participate in a PPC campaign, your sponsored ads will be shown prominently on search results pages that relate to what you are promoting.

Google Adwords is the classic example of the PPC model. Search Google for almost anything (say, Hawaii Vacations), and you'll see a series of small ads in the right hand column and probably some at the top of the listings page. Advertisers do NOT pay to have their ads shown here. They only pay when you click on the ad and go to their Website. Advertisers select search keywords they wish to be shown under and litterally bid for top positioning.

Pay per Click-to-Call

"Pay per Click-to-Call" (PPCTC) is the natural extension of the concept in the age of the smart phone. Those who search Google with their smart phones may have some PPCTC ads displayed to them. And yes, if they click such an ad, they are connected directly to the advertiser's pre-programmed phone number, and the advertiser's account is charged for the click, just as with normal PPC.

This is not for everyone, but I mention it here, as it is aimed directly at mobile marketing. I am testing it right now along side normal PPC and I will update this page with more information as I gain more experience with it.

If your are selling a product or service where mobile usage may be ideally suited, PPCTC could start your phone ringing literally within hours of launching a PPCTC campaign.

Think This Might Be for You?

Contact us and we'll help you decide. We'll analyze the costs and the benefits with you to see if it makes economic sense. And if it does, we'll set it up and manage the campaign for you.

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