Website Design, Hosting, Mobile Internet Marketing

About Mobile Friendly Websites

What is a Mobile Friendly Website?

Bottom line:

A mobile friendly Website is one that is sensitive to the limitations of a mobile phone...

• Its small screen size
• Increased difficulty in navigating ...

While taking advantage of what smart phones have to offer...

• Additional communication capability.

Designing for the Limitations

Simple Focused Content

It's always been good practice to limit the content and visual distractions on any Website. But in designing content for mobile browsers, simplicity and focus becomes utterly critical. You should identify a single purpose or message for each page, and make sure all the content relates directly to that theme.

Since bandwidth on a phone is usually less than that for most computers, the amount of page content should be limited to the smallest amount the will deliver the message, and size of images should be even more tightly controlled than that for computer Web access.

The page should be formatted as a single column where possible, to increase the probability that the mobile browser will interpret the page properly.

Simple Clear Navigation Buttons/Links

If navigation links are too small and/or too close together, it becomes very difficult for big fingers to accurately click the small screen links. A few misfires in trying to click a link with quickly discourage a mobile visitor to your Website. To avoid navigation problems, buttons or navigation text should be large and clearly labeled, with some separation between links.

Designing for the Strengths

While mobile phones impose challenges on Website design, they also offer unique strengths. A whole new simplicity of communication arises from the use of a phone to browse the Web.

The "Call to Action" on a classical Website is usually to get the user to fill out a form. For a mobile browser, calling becomes the most direct method.

Click to Call ... "Click here" has been a part of everyday language for a couple of decades now.

But with Websites now being browsed from mobile phones, its meaning is expanding. For instance, "Click Here to Call Me Now" can instantly ring your sales phone ... your support line ... or [fill in the blank].

Click to Call is a natural extension of mobile technology, and is a desirable feature of a mobile-friendly Website. You should actively build Call to Action pages that encourage calling, and provide Click to Call capability to encourage contact at precisely the right moment in the process.

Different Websites for Different Situations

Should you have one Website for computer browsers and a different on for smart phones? If you want to provide full impact without compromise of either viewing situation, the answer is YES. That doesn't necessarily mean that you have to provide phone users with an entire, full-featured Website. But where the content is ideally suited for mobile usage and where mobile access is likely, you should have a separate area on your Website that is optimized for mobile consumption.

On our mobile home page, we provided you with Facts You Should Know about how extensive mobile Web access has become. Here's another statistic...

Of the mobile users that have a bad experience when they visit a website (e.g. difficult navigation because the site isn't optimized for mobile browsers) 61% will not go back to the site.

No one can afford to lose 61% of their audience. So, if you want to take advantage of the increased traffic from mobile browsers, you have to provide them with an optimized experience.

You Can Take Advantage of this New Technology Now

Want to talk about what this means for you?

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