Objective Oriented Online Video
Questions & Answers

Q: What is "Objective Oriented Online Video?"

A: Let me start of by telling you what it is NOT. It's not what you see all over the Internet these days on sites such as YouTube and MySpace. It's not a "home movie" published for pure amusement, primarily of the publisher. The widespread presence of these "home videos" does serve to illustrate just how common place Internet Video is these days. But, that's not what we're talking about.

"Objective-Oriented Online Video" is a video message strategically designed with a very specific end goal in mind. What that end goal is depends on the nature of your application. Typical goals include:

• Generate leads by convincing a visitor to complete a contact form
• Increase sales with a persuasive sales presentation
• Educate and instruct employees or customers on how to use your product
• Provide personal customer support and answers to frequently asked questions
• Build relationships and increase credability

Regardless of your application, the thing that sets an Objective-Oriented Online Video apart is that it has a stragetically crafted message, aimed at achieving a defined result or objective.

Q: I understand viewing video on the Internet requires the viewer to have a high speed Internet connection. Doesn't that leave a lot of people who will not be able to view my video?

A: The fact is, about 80% of all homes and offices in the US with Internet access now have a high speed connection. That's about 50 million locations who can view your Internet video, and that number is growing rapidly. That leaves only about 20% still using dial-up. The real question is, do you want to compromise your marketing to the 80% in order to cater to the 20% currently without a high speed connection? If you're going to play the numbers, you're far better off pulling out all the stops to deliver your best shot to the 80%.

That said, if a significant number of your target market is still using dial-up, we have a solution for that, too. Contact us for the details.

Q: How many people are actually viewing video online?

A: Sit down, because this number is astounding. According to comScore's Video Metrix report for September 2007, nearly 75 percent of U.S. internet users watched a video online, averaging three hours of video per person during the month. Did you get that? Those numbers are just for September, 2007.

Nearly 136 million Americans, or approximately 75% of all U.S.
web users, viewed online video just in the month of September!

Q: How much does it cost to have Cyberpoint Marketing make an Objective Oriented Online Video?

A: It depends on how much you have us do. If you have a finished video, we can take that and convert it for online delivery and host your video at minimal cost. If you want us to get involved in the production from the very beginning, it will cost more, but the results you realize from your online video may be very much worth the difference. Contact us for a quote, and we can give you specific pricing for your situation.

Q: What can Cyberpoint Marketing do for us?

A: The most important part of your Objective Oriented Online Video, in terms of getting results, is the "message." We have a vast amount of experience in creating copy that sells and converting that to a video message. That's the most valuable part of the services we provide. For details on this, see the "Our Services" page.

Q: How long should the video be?

A: As long as it takes to deliver your message concisely and completely... not a minute more or less. That said, there are some practical limits to Internet video. Most people won't spend as long watching a video on their computer as they would sitting in front of their TV. So do your best to keep it concise. As a practical matter, from 30 seconds (for a "Welcome" video) up to 5 minutes (for a promotional or training video) is a good target range. If you need longer, as you might if you are doing a training video, break it up into segments of 5 minutes or less.

Q: Can I produce my own Objective Oriented Online Video?

A: While there are several technical steps to producing and uploading a video for Internet delivery, it's not rocket science. If you're new to Internet video, then there will certainly be a learning curve. But we'll even help you with that, and we'll do it for free. Contact us to request our free minicourse on "How to Create Your Own Internet Video".

Q: Can your convert my existing DVD video to play on the Internet?

A: Technically, yes. The question is one of legality and copyright. If you own the copyright to the content of your DVD, then we can certainly convert it to an Internet video for you.

Cyberpoint Marketing, LLC - Tucson, Arizona - (520) 844-8259